Culture, product type, and price influences on consumer purchase intention to buy personalized products online

Junyean Moon, Doren Chadee, Surinder Tikoo
  • Journal of Business Research, January 2008, Elsevier
  • DOI: 10.1016/j.jbusres.2006.05.012

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http://dx.doi.org/10.1016/j.jbusres.2006.05.012

The following have contributed to this page: Doren Chadee