What is it about?
Trust has been extensively examined. But, Trust is not sufficient in many contexts. This article rather looks at power sharing as essential social exchange in global strategic alliances to achieve partners strategies and goals.
Featured Image
Why is it important?
Trust has been extensively examined. But, Trust is not sufficient in many contexts. This article rather looks at power sharing as essential social exchange in global strategic alliances to achieve partners strategies and goals.
Perspectives
Trust has been extensively examined. But, Trust is not sufficient in many contexts. This article rather looks at power sharing as essential social exchange in global strategic alliances to achieve partners strategies and goals. Published in Top cited high impact journal in Strategy and Marketing.
Dr Senthil Kumar Muthusamy
Slippery Rock University
Read the Original
This page is a summary of: Does power sharing matter? The role of power and influence in alliance performance, Journal of Business Research, July 2006, Elsevier,
DOI: 10.1016/j.jbusres.2006.01.018.
You can read the full text:
Contributors
The following have contributed to this page
