Strategy and organization at Singapore Airlines: Achieving sustainable advantage through dual strategy

  • Loizos Heracleous, Jochen Wirtz
  • Journal of Air Transport Management, November 2009, Elsevier
  • DOI: 10.1016/j.jairtraman.2008.11.011

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http://dx.doi.org/10.1016/j.jairtraman.2008.11.011

The following have contributed to this page: Jochen Wirtz