What is it about?
The paper investigates how organizational creativity acts as a microfoundation for international business competence (IBC) and demonstrates its impact on the international performance of SMEs. It shows that IBC fully mediates this relationship.
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Why is it important?
The paper demonstrates how organizational creativity enhances the international performance of SMEs by developing international business competence (IBC), addressing critical gaps in international business theory, and providing practical insights for translating creativity into global competitiveness.
Perspectives
Researchers can use this article to ground studies on how microfoundations like creativity influence international outcomes. It offers a tested model linking organizational creativity, IBC, performance, and validated scales and insights for SMEs in creative industries.
Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing
Read the Original
This page is a summary of: Organizational creativity: A microfoundation of the international business competence and performance link, Journal of International Management, December 2024, Elsevier,
DOI: 10.1016/j.intman.2024.101203.
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