Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors

David M. Woisetschläger, Debra Hanning, Christof Backhaus
  • Industrial Marketing Management, January 2016, Elsevier
  • DOI: 10.1016/j.indmarman.2015.05.015

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http://dx.doi.org/10.1016/j.indmarman.2015.05.015

The following have contributed to this page: Professor David M Woisetschläger