Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors

David M. Woisetschläger, Debra Hanning, Christof Backhaus
  • Industrial Marketing Management, January 2016, Elsevier
  • DOI: 10.1016/j.indmarman.2015.05.015

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication


The following have contributed to this page: Professor David M Woisetschläger