Publication not explained
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
Featured Image
Read the Original
This page is a summary of: Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability, Industrial Marketing Management, November 2015, Elsevier,
DOI: 10.1016/j.indmarman.2015.04.017.
You can read the full text:
Contributors
The following have contributed to this page
