Interaction behaviors in business relationships and heuristics: Issues for management and research agenda

Simone Guercini, Antonella La Rocca, Andrea Runfola, Ivan Snehota
  • Industrial Marketing Management, September 2014, Elsevier
  • DOI: 10.1016/j.indmarman.2014.05.007

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http://dx.doi.org/10.1016/j.indmarman.2014.05.007

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