Business models: Impact on business markets and opportunities for marketing research

  • Michael Ehret, Vishal Kashyap, Jochen Wirtz
  • Industrial Marketing Management, July 2013, Elsevier
  • DOI: 10.1016/j.indmarman.2013.06.003

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http://dx.doi.org/10.1016/j.indmarman.2013.06.003

The following have contributed to this page: Jochen Wirtz