Service & solution innovation: Overview and research agenda

Heiner Evanschitzky, Florian V. Wangenheim, David M. Woisetschläger
  • Industrial Marketing Management, July 2011, Elsevier
  • DOI: 10.1016/j.indmarman.2011.06.004

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http://dx.doi.org/10.1016/j.indmarman.2011.06.004

The following have contributed to this page: Professor David M Woisetschläger