Stock price reactions to brand value announcements: Magnitude and moderators

Marie Dutordoir, Frank H.M. Verbeeten, Dominique De Beijer
  • International Journal of Research in Marketing, March 2015, Elsevier
  • DOI: 10.1016/j.ijresmar.2014.08.001

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http://dx.doi.org/10.1016/j.ijresmar.2014.08.001

The following have contributed to this page: Frank H.M. Verbeeten