Onomatopoeias that represent the sound of eating fruits and vegetables​.

What is it about?

This study uses onomatopoeias to represent the sound of eating fruits and vegetables. These sounds also represent fruits and vegetables' materials. Additionally, there is consistency across three languages​ (French, German, and Spanish) on the onomatopoeias consumers' choose to represent these sounds.

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Why is it important?

From a sensory marketing perspective, we hope to motivate the idea of eating fruits and vegetables in all individuals, but particularly in the younger population.