What is it about?

This article exposes consumers perceptions of size and weight of flexible packaging

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Why is it important?

It helps consumer goods manufacturers to integrate consumer feelings into the design of small-size flexible packaging

Perspectives

This has contributed to the understanding of rejection or acceptance at the point of purchase

Dr Victor N. Enujiugha
Federal University of Technology, Akure, Nigeria

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This page is a summary of: How consumers estimate the size and appeal of flexible packaging, Food Quality and Preference, January 2015, Elsevier,
DOI: 10.1016/j.foodqual.2014.07.020.
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