Factors influencing popularity of branded content in Facebook fan pages

  • Ferran Sabate, Jasmina Berbegal-Mirabent, Antonio Cañabate, Philipp R. Lebherz
  • European Management Journal, December 2014, Elsevier
  • DOI: 10.1016/j.emj.2014.05.001

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1016/j.emj.2014.05.001

The following have contributed to this page: Dr Jasmina Berbegal-Mirabent

In partnership with:

Link to Elsevier showcase

join the fight against climate change

Our simple summaries of climate research help you take action

Read now

climate-change.info