What is it about?
Consumer intention to participate in online travel
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Why is it important?
It considers Egyptian consumers
Perspectives
Really interested.
Professor Ahmed A. El-Masry
Coventry University
Read the Original
This page is a summary of: Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust, Computers in Human Behavior, July 2016, Elsevier,
DOI: 10.1016/j.chb.2016.02.038.
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