Determining consumers’ most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach

  • Jasmine A.L. Yeap, Joshua Ignatius, T. Ramayah
  • Computers in Human Behavior, February 2014, Elsevier
  • DOI: 10.1016/j.chb.2013.10.034

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The following have contributed to this page: Professor Ramayah T.