Phytopharmaceutical marketing

What is it about?

The paradigm shift in the interest of large pharmaceutical business houses toward marketing of phytomedicines has boosted its trade across globe. The rationale behind this is growing acceptance of herbal medicines among people owing to their traditional belief and cleverly thought marketing campaigns. It is obvious that efficacy and safety are the most trusted attributes that influence consumer’s intention to adopt herbal treatment over allopathic treatment. Moreover, people through their generic attitude believe that phytomedicines are safer than allopathic medicines and do not exhibit any side effects. However, sufficient information is not available to assure that herbal medicines are effective and absolutely free from all side effects.

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Photo by Campaign Creators on Unsplash

Photo by Campaign Creators on Unsplash

Why is it important?

The belief of safety and efficacy among people has transferred through generations and is strengthened by experience. Consequently, it has aided herbal pharmaceutical companies in securing conviction of people on herbal healthcare through misleading and persuasive marketing efforts, besides being merely informational. This has rendered low awareness about phytomedicines among masses. The propositions like “free from side effects,” “efficacy,” and “treatment of difficult-to-treat diseases” need to be verified through scientific studies.