What is it about?
This is about the insolvency of the traditional conscious, deliberate, top-down mode of strategy-making in which formulation is seen as prior too and separate from strategy execution. The rational model has significant assets but there are huge claims made for it that it cannot satisfy.
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Why is it important?
This was one of the early critiques of the rational 'Cartesian' model of management.
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This page is a summary of: Why strategic management is bankrupt, Organizational Dynamics, September 1986, Elsevier,
DOI: 10.1016/0090-2616(86)90034-3.
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