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The divergent experiences of two hypothetical managers are used to show the importance of maintaining a clear relationship between the expressed goals of a manager and the actions of that manager. The manager whose actions were out of accord with his stated views performed poorly.

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This page is a summary of: Espoused action: It's a matter of consistency, Business Horizons, May 1994, Elsevier,
DOI: 10.1016/0007-6813(94)90005-1.
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