Developing a Scale to Measure Customer Loyalty

  • Claudia Bobâlcă, Cosmina Gătej(Bradu), Oana Ciobanu
  • Procedia Economics and Finance, January 2012, Elsevier
  • DOI: 10.1016/s2212-5671(12)00205-5

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http://dx.doi.org/10.1016/s2212-5671(12)00205-5