A Multinomial Probit Conjoint Preference Simulator Incorporating Varying Importance Weights

Hume F. Winzar, Lester W. Johnson
  • Australasian Marketing Journal (AMJ), January 1999, Elsevier
  • DOI: 10.1016/s1441-3582(99)70215-6
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The following have contributed to this page: Dr Hume F Winzar