To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying Market Conditions

Sara Dolnicar, Roman Freitag, Melanie Randle
  • Australasian Marketing Journal (AMJ), January 2005, Elsevier
  • DOI: 10.1016/s1441-3582(05)70065-3

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The following have contributed to this page: Professor Sara Dolnicar