The role of perceived risk in the quality-value relationship: A study in a retail environment

Julian C. Sweeney, Geoffrey N. Soutar, Lester W. Johnson
  • Journal of Retailing, March 1999, Elsevier
  • DOI: 10.1016/s0022-4359(99)80005-0

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The following have contributed to this page: Professor Geoffrey N. Soutar