Age-related cues in retail services advertising: Their effects on younger consumers

  • Ellen Day, Marla Royne Stafford
  • Journal of Retailing, June 1997, Elsevier
  • DOI: 10.1016/s0022-4359(97)90004-x

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http://dx.doi.org/10.1016/s0022-4359(97)90004-x

The following have contributed to this page: Dr Marla Royne Stafford