What is it about?

This work has the objective to present a methodology of the building process integration of these two tools, to provide a business model and a technology roadmap for the business idea or new product concept that are aligned to the current and future business needs. Then, it is explained and described in a practical manner by a case of study. One of the benefits of using this methodology is that a business constructs a BMC and TRM with two different approaches giving the process the perspective of future analysis and also visualizing elements for the current business.

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Why is it important?

It helps in the planning for new products. It helps to visualize the development of the innovation, as well as supporting the business case.


The use of the Business Model Canvas and the Technology Roadmap at the same time helps a lot in the innovation planning process. It makes better plans and the team members are more engaged in the projects.

Dr. David Güemes-Castorena
Tecnologico de Monterrey

Read the Original

This page is a summary of: Methodology for the of building process integration of Business Model Canvas and Technological Roadmap, Technological Forecasting and Social Change, September 2016, Elsevier, DOI: 10.1016/j.techfore.2016.01.009.
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