Customer's Loyalty Effects of CSR Initiatives

  • Jamaliah Mohd. Yusof, Hasman Abdul Manan, Norzitah Abd. Karim, Nor Akila Mohd. Kassim
  • Procedia - Social and Behavioral Sciences, January 2015, Elsevier
  • DOI: 10.1016/j.sbspro.2015.01.020

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http://dx.doi.org/10.1016/j.sbspro.2015.01.020