Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour

  • Jayesh D. Patel, Nishith Bhatt, Yupal Shukla, Dharmesh Gadhavi
  • Journal of Retailing and Consumer Services, September 2015, Elsevier
  • DOI: 10.1016/j.jretconser.2015.05.011

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