What is it about?
Omnivores showed greater willingness to sign and share a petition to save an identified runaway calf (presented with a name and a picture) from slaughter than to save several unidentified runaway calves. Additionally, they were more inclined to sign and support an actual petition and make an actual donation when the victim was a single identified one. Sympathy and ambivalence mediated the effect, whereas concern, empathy, identification with animals, and ecological identity moderated it.
Featured Image
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Why is it important?
This is the first study to present the unique challenge of harnessing people who are at least partially responsible for the victim's outcome.
Perspectives
Hopefully, the current study showed that a more effective way of eliciting higher levels of sympathetic emotional responses, felt ambivalence towards meat, and pro-animal advocacy behavior might be to present single, identifiable target examples such as Lucky, the 1-year-old calf.
Rakefet Cohen Ben-Arye
Israel Bar-Ilan University
Read the Original
This page is a summary of: Giving farm animals a name and a face: Eliciting animal advocacy among omnivores using the identifiable victim effect, Journal of Environmental Psychology, November 2023, Elsevier,
DOI: 10.1016/j.jenvp.2023.102193.
You can read the full text:
Resources
Data and Supplementary Online Materials
Data, supplementary materials, experimental materials (the manipulations), and a poster.
A poster to SJDM 2023 conference
Giving farm animals a name and a face - as presented in the SJDM 2023 conference
An interview with Effective Thesis
An interview with Effective Thesis.
Contributors
The following have contributed to this page
