Re-conceptualizing customer-based destination brand equity

Bekir Bora Dedeoğlu, Mathilda Van Niekerk, Jeffrey Weinland, Krzysztof Celuch
  • Journal of Destination Marketing & Management, June 2018, Elsevier
  • DOI: 10.1016/j.jdmm.2018.04.003

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http://dx.doi.org/10.1016/j.jdmm.2018.04.003

The following have contributed to this page: Dr Mathilda van Niekerk