What is it about?
This paper provides insight into the challenges of implementing digital experiences through a marketing development project intended to generate interest and awareness in visitor attractions
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Why is it important?
Highlights Identifies insights into the challenges of implementing a digital destination marketing project. Demonstrates the importance of precondition support by stakeholders and the need for a stakeholder management framework. Visitor attractions are not only limited by their technical knowledge, but also specific time and organizational characteristics. Regionally planned destinations marketing efforts require more than adequate funding support.
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This page is a summary of: Designing and implementing digital visitor experiences in New York State: The case of the Finger Lakes Interactive Play (FLIP) project, Journal of Destination Marketing & Management, June 2017, Elsevier, DOI: 10.1016/j.jdmm.2017.03.005.
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