Fickle men, faithful women: Effects of mating cues on men's and women's variety-seeking behavior in consumption

  • Rui Chen, Yuhuang Zheng, Yan Zhang
  • Journal of Consumer Psychology, April 2016, Wiley
  • DOI: 10.1016/j.jcps.2015.07.002

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http://dx.doi.org/10.1016/j.jcps.2015.07.002

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