Elaboration and numerical anchoring: Implications of attitude theories for consumer judgment and decision making

Duane T. Wegener, Richard E. Petty, Kevin L. Blankenship, Brian Detweiler-Bedell
  • Journal of Consumer Psychology, January 2010, Elsevier
  • DOI: 10.1016/j.jcps.2009.12.003

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1016/j.jcps.2009.12.003