Cooling off and backing out: Understanding consumer decisions to rescind a product purchase

Beverley A. Sparks, Graham L. Bradley, Gayle R. Jennings, Nicole R. Johnston
  • Journal of Business Research, January 2014, Elsevier
  • DOI: 10.1016/j.jbusres.2012.06.003

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http://dx.doi.org/10.1016/j.jbusres.2012.06.003

The following have contributed to this page: Graham Bradley