The validity of attribute-importance measurement: A review

Koert Van Ittersum, Joost M.E. Pennings, Brian Wansink, Hans C.M. van Trijp
  • Journal of Business Research, November 2007, Elsevier
  • DOI: 10.1016/j.jbusres.2007.04.001
The author haven't finished explaining this publicationThe author haven't finished explaining this publication

The following have contributed to this page: Dr Brian Wansink