Acculturaton to the global consumer culture: Scale development and research paradigm

Mark Cleveland, Michel Laroche
  • Journal of Business Research, March 2007, Elsevier
  • DOI: 10.1016/j.jbusres.2006.11.006

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http://dx.doi.org/10.1016/j.jbusres.2006.11.006

The following have contributed to this page: Mark Cleveland and Dr Michel Laroche