Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector

Stephen W. Wang, Grace Hsiu-Ying Kao, Waros Ngamsiriudom
  • Journal of Air Transport Management, May 2017, Elsevier
  • DOI: 10.1016/j.jairtraman.2016.12.007

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http://dx.doi.org/10.1016/j.jairtraman.2016.12.007

The following have contributed to this page: Professor Stephen W. Wang