Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

Julia Schamari, Tobias Schaefers
  • Journal of Interactive Marketing, May 2015, Elsevier
  • DOI: 10.1016/j.intmar.2014.12.001

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http://dx.doi.org/10.1016/j.intmar.2014.12.001

The following have contributed to this page: Professor Tobias Schaefers