Relational key account management: Building key account management effectiveness through structural reformations and relationship management skills

  • Spiros Gounaris, Nektarios Tzempelikos
  • Industrial Marketing Management, October 2014, Elsevier
  • DOI: 10.1016/j.indmarman.2014.06.001

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http://dx.doi.org/10.1016/j.indmarman.2014.06.001