Customer attitudes of stayers and defectors in B2B services: Are they really different?

  • Paul Williams, M. Sajid Khan, Nicholas J. Ashill, Earl Naumann
  • Industrial Marketing Management, July 2011, Elsevier
  • DOI: 10.1016/j.indmarman.2010.12.001

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The following have contributed to this page: Professor Nicholas Ashill and Dr. Earl Naumann