When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China

Zhilin Yang, Chen Zhou, Ling Jiang
  • Industrial Marketing Management, January 2011, Elsevier
  • DOI: 10.1016/j.indmarman.2010.09.013

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http://dx.doi.org/10.1016/j.indmarman.2010.09.013

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