An Agency Theory perspective on the purchase of marketing services

Wendy L. Tate, Lisa M. Ellram, Lydia Bals, Evi Hartmann, Wendy van der Valk
  • Industrial Marketing Management, July 2010, Elsevier
  • DOI: 10.1016/j.indmarman.2009.08.005

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http://dx.doi.org/10.1016/j.indmarman.2009.08.005

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