What is it about?
This article exposes consumers perceptions of size and weight of flexible packaging
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Why is it important?
It helps consumer goods manufacturers to integrate consumer feelings into the design of small-size flexible packaging
Perspectives
This has contributed to the understanding of rejection or acceptance at the point of purchase
Dr Victor N. Enujiugha
Federal University of Technology, Akure, Nigeria
Read the Original
This page is a summary of: How consumers estimate the size and appeal of flexible packaging, Food Quality and Preference, January 2015, Elsevier,
DOI: 10.1016/j.foodqual.2014.07.020.
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