Factors influencing popularity of branded content in Facebook fan pages

  • Ferran Sabate, Jasmina Berbegal-Mirabent, Antonio Cañabate, Philipp R. Lebherz
  • European Management Journal, December 2014, Elsevier
  • DOI: 10.1016/j.emj.2014.05.001

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The following have contributed to this page: Dr Jasmina Berbegal-Mirabent

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