The role of sunk costs in online consumer decision-making

  • Austin Rong-Da Liang, Chia-Ling Lee, Wei Tung
  • Electronic Commerce Research and Applications, January 2014, Elsevier
  • DOI: 10.1016/j.elerap.2013.10.001

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http://dx.doi.org/10.1016/j.elerap.2013.10.001

The following have contributed to this page: Professor RongDa Austin Liang