What is it about?

University libraries are increasingly using social media to reach out to the student body but little is known about how students view or interact with library social media. This paper explores students' awareness of their university library's social media activities and consider how likely they are to engage with the library's social media posts.

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Why is it important?

Although university libraries are putting quite a lot of time, effort and resources into their social media activities, we know little about university students' perceptions or reactions to the library's posts. Are the library's efforts in vain? The paper analyses the factors that promote and/or hinder students' social media engagement with the university library.

Perspectives

This paper draws on the PhD work of my co-author Kingsley Ihejirika and raises important questions about whether those planning and implementing library social media understand and connect with their undergraduate student audience or whether they are just "shouting into a void".

Professor Anne Goulding
Victoria University of Wellington

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This page is a summary of: Do they “like” the library? Undergraduate students' awareness, attitudes, and inclination to engage with library social media, The Journal of Academic Librarianship, December 2021, Elsevier, DOI: 10.1016/j.acalib.2021.102451.
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