What is it about?
In smartphones closed product designs have come under attack for fabricating a link between battery life and the life span of the smartphone. A German iPhone brand community and the transnational Fairphone brand community were explored with regard to the troubles they experienced with their batteries. The paper gives insights into which engagements are transported in peer-to-peer problem solving communities with regard to battery practices. Battery narratives reported by online brand community members were investigated through netnographic procedures. The results of the descriptive inference indicate that sustainability-oriented interactions in brand communities vary. The engagements towards energy saving are more wide spread in the iPhone community than in the Fairphone community.
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Why is it important?
Given that the Fairphone brand community has plenty of sustainability-oriented users, one might have expected that they would Champion Energy saving. We found that iPhone users support this behaviour through giving more advice. For open product designs like the Fairphone battery management was not a great pain point.
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This page is a summary of: MKWI 2018 vom 6. bis 9. März „Data driven X — Turning Data into Value“, Wirtschaftsinformatik & Management, December 2017, Springer Science + Business Media,
DOI: 10.1007/s35764-017-0134-y.
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