The interplay of innovation, brand, and marketing mix variables in line extensions

Ian Clark S. Sinapuelas, Hui-Ming Deanna Wang, Jonathan D. Bohlmann
  • Journal of the Academy of Marketing Science, April 2015, Springer Science + Business Media
  • DOI: 10.1007/s11747-015-0437-6

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The following have contributed to this page: Dr Ian Clark S Sinapuelas