Zur Wirkung von Neukunden-Promotions auf Bestandskunden

David Woisetschläger, Heiner Evanschitzky, Christof Backhaus
  • Journal of Business Economics, December 2010, Springer Science + Business Media
  • DOI: 10.1007/s11573-010-0427-6

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http://dx.doi.org/10.1007/s11573-010-0427-6

The following have contributed to this page: Professor David M Woisetschläger