What is it about?

The main objective of the article is to conduct a critical media discourse analysis as presented in the Polish and international editions of the „Newsweek” magazine in the years 2001-2006 and 2012-2016, the subject of which was climate change.

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Why is it important?

The results of the conducted quantitative and qualitative analysis partially lead to varying conclusions. Based on the CDA, the hypothesis was assumed that more attention was provided to climate change in the international (English) edition of „Newsweek”, than in the Polish-language edition. Rejected was in turn the hypothesis, according to which more importance to climate change and their repercussions was provided in the discourse within the last five years of publication of the weekly than in the discourse from the years 2001-2006.

Perspectives

As a result of comparison of both discourses, the disturbing fact was noticed that media discourse did not present and encourage among the readers an active stance in favour of the climate. It is the task of this influential weekly, the message of which reaches many people, not only to provide knowledge and shape specific values or view, but also to encourage and popularise attitudes in favour of the climate. If man wants to continue to live on earth, then one of their goals is to modify the form of discourse by entities responsible for its form.

PhD Karolina Cynk

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This page is a summary of: The process of climate change in mass media discourse using the example of Polish and international editions of “Newsweek” magazine, Environmental Science and Pollution Research, September 2018, Springer Science + Business Media,
DOI: 10.1007/s11356-018-3138-0.
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