What is it about?
Job satisfaction is usually understood to rely on wages and self fulfillment factors. We show that advertising professionals also tie job satisfaction to their beliefs about the positive effects of their work on society. Perceived positive effects include helping clients market their products, helping consumers make informed decisions, and supplying the public with exciting visual material. We used ethnographic and interview data from three advertising agencies.
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Why is it important?
Our study points to the strong role moral self-perception figures in maintaining a positive view of one’s work. The study also highlights that professional communities develop shared stories about how their work contributes to the common good. This shared resource helps community members address negative conceptions of their line of work.
Perspectives
This study brings together cultural sociology and the new French pragmatic sociology in a new way. Our aim in taking this approach is to help think more generally about the way broad ways of thinking about morality inform community dynamics.
Shai M Dromi
Harvard University
Read the Original
This page is a summary of: Advertising morality: maintaining moral worth in a stigmatized profession, Theory and Society, February 2018, Springer Science + Business Media,
DOI: 10.1007/s11186-018-9309-7.
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