Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing

Ian Clark Sinapuelas, William T. Robinson
  • Marketing Letters, September 2008, Springer Science + Business Media
  • DOI: 10.1007/s11002-008-9062-1

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http://dx.doi.org/10.1007/s11002-008-9062-1

The following have contributed to this page: Dr Ian Clark S Sinapuelas